BIOGRAPHYCONTRIBUTIONS OF EVERETT M. ROGERS TO DEVELOPMENT COMMUNICATION AND SOCIAL CHANGEArvind Singhal Though initially not interested in pursuing a college education, Ev Rogers, thanks to the encouragement of a High School teacher, enrolled at Iowa State University for a degree in agriculture. In those years, ISU had a great intellectual tradition in both agriculture and in rural sociology. Numerous agricultural innovations were generated by scientists at Iowa State, and rural sociologists, notably George Beal, who later advised Rogers’ MA and Ph.D. Singhal, A. (2016). Contributions of Everett M. Rogers to development communication and social change. Journal of Development Communication, Ev Rogers was intrigued by these questions because back on the family farm, he saw that his father loved electro-mechanical farm innovations, but was highly resistant to adopting biological-chemical innovations. Rogers Sr. resisted adopting the new hybrid seed corn for eight years, even though ...
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